cooking with passion !
KTSF Presents Spectacular Asian Fusion Cooking Competition
San Francisco - October 5, 2006 - On Sunday, November 19th, KTSF presents Cooking With Passion, Powered By Chefs, a one-of-a-kind cooking competition where twelve amateur cooks will be paired up with twelve executive chefs from the Bay Area's finest restaurants, to compete in a spectacular Asian-fusion culinary event. The event is sponsored by the all new 2007 Ford Edge.
Held at San Francisco's stunning new Moscone West convention center and hosted by KTSF-TV anchor, Pei-Chun Liao, the competition will give the estimated 2,500 cooking enthusiasts in attendance the chance to learn the culinary secrets of both the professional chefs as well as their fellow amateur cooks.
KTSF, the nation's leading Asian language broadcaster, will also televise the event in a three-part television special in January 2007. The TV special, broadcast in Mandarin and Cantonese (with Chinese subtitles used when English is spoken), will feature profiles of the amateur contestants and the chefs, detailed demonstrations of the making of each dish and the final competition.
"Our Asian-American viewers have always shown a penchant for both cooking and fine food," said KTSF General Manager, Michael Sherman." Cooking With Passion combines this love of good food with the skills and showmanship of the Bay Area's finest chefs in a unique cooking event."
Participating executive chefs include: Arnold Eric Wong of Bacar and EOS Restaurants, Bruce Hill of Bix and Picco, Robert Lam of Butterfly Restaurant, Belinda Leong of Restaurant Gary Danko, Ken Tominaga of Hana Japanese Restaurant, Bridget Batson of Hawthorne Lane, Ronald Lee of Hong Kong East Ocean Restaurant, So Ting Chiu of Hong Kong Flower Lounge, Lee Kwong Chung of Joy Luck Place (Cupertino), Leung Kam Chiu of Koi Palace, Randy Lewis of Mecca, and Scott Howard of Scott Howard Restaurant.
Beginning August 2006, KTSF solicited entries via on-air promos for amateur cooks to compete in the Cooking With Passion event. Viewers were asked to submit a recipe, along with a photograph of the completed dish and a photograph of themselves. A panel of KTSF executives and professional chefs chose 12 finalists to compete in the event.
Each contestant was then paired with a professional chef, who would act as his or her "mentor" prior to and during the competition. The team of amateur cook and chef will compete in only one of three cooking categories: Asian, non-Asian, and Dessert. One grand prizewinner will be chosen from each cooking category by a panel of 4 highly qualified judges. The grand prize, valued at $9,000, includes $5,000 in professional grade appliances and/or cookware from Pacific Zephyr, $2,000 in gift certificates from participating Cooking With Passion chefs' restaurants and a fine gift, valued at $2,000, from Chong Hing Jewelers.
A stellar line-up of qualified judges include: Roland Passot, Chef and owner of La Folie in San Francisco, Joanne Weir, Chef and television personality, Murat Eskicioglu, General Manager for Catering SMG Moscone Center, and Ronald Mar, Food and Wine Columnist for The Asian Gourmet magazine.
Companies such as Ford Motor Company, 99 Ranch Market, Pacific Zephyr, Amstel Light, CornerStone Home Design, and Lee Kum Kee have already signed on as event sponsors.
Media sponsors include: KPIX, Comcast, The San Francisco Examiner, KQED, Sing Tao Daily, Ming Pao Daily, New Asian Cuisine, and AsianWeek.
Cooking With Passion, Powered By Chefs takes place on Sunday, November 19, 2006 from 3:00pm-6:00pm. Ticket prices are $75 for VIP seating and $20 for general admission. Included in the price of the VIP ticket is admittance to the exclusive "Tasting Reception" following the competition from 6:00pm-7:00pm, where appetizers provided by the Cooking With Passion chefs will be served along with fine wine and beer.
Tickets are available through City Box Office (415) 392-4400, www.cityboxoffice.com and www.tickets.com.
CONTACTS:
Lisa Yokota (lyokota@ktsftv.com)
Michael Sherman (msherman@ktsftv.com)
(415) 468-2626
www.ktsf.com
San Francisco - October 5, 2006 - On Sunday, November 19th, KTSF presents Cooking With Passion, Powered By Chefs, a one-of-a-kind cooking competition where twelve amateur cooks will be paired up with twelve executive chefs from the Bay Area's finest restaurants, to compete in a spectacular Asian-fusion culinary event. The event is sponsored by the all new 2007 Ford Edge.
Held at San Francisco's stunning new Moscone West convention center and hosted by KTSF-TV anchor, Pei-Chun Liao, the competition will give the estimated 2,500 cooking enthusiasts in attendance the chance to learn the culinary secrets of both the professional chefs as well as their fellow amateur cooks.
KTSF, the nation's leading Asian language broadcaster, will also televise the event in a three-part television special in January 2007. The TV special, broadcast in Mandarin and Cantonese (with Chinese subtitles used when English is spoken), will feature profiles of the amateur contestants and the chefs, detailed demonstrations of the making of each dish and the final competition.
"Our Asian-American viewers have always shown a penchant for both cooking and fine food," said KTSF General Manager, Michael Sherman." Cooking With Passion combines this love of good food with the skills and showmanship of the Bay Area's finest chefs in a unique cooking event."
Participating executive chefs include: Arnold Eric Wong of Bacar and EOS Restaurants, Bruce Hill of Bix and Picco, Robert Lam of Butterfly Restaurant, Belinda Leong of Restaurant Gary Danko, Ken Tominaga of Hana Japanese Restaurant, Bridget Batson of Hawthorne Lane, Ronald Lee of Hong Kong East Ocean Restaurant, So Ting Chiu of Hong Kong Flower Lounge, Lee Kwong Chung of Joy Luck Place (Cupertino), Leung Kam Chiu of Koi Palace, Randy Lewis of Mecca, and Scott Howard of Scott Howard Restaurant.
Beginning August 2006, KTSF solicited entries via on-air promos for amateur cooks to compete in the Cooking With Passion event. Viewers were asked to submit a recipe, along with a photograph of the completed dish and a photograph of themselves. A panel of KTSF executives and professional chefs chose 12 finalists to compete in the event.
Each contestant was then paired with a professional chef, who would act as his or her "mentor" prior to and during the competition. The team of amateur cook and chef will compete in only one of three cooking categories: Asian, non-Asian, and Dessert. One grand prizewinner will be chosen from each cooking category by a panel of 4 highly qualified judges. The grand prize, valued at $9,000, includes $5,000 in professional grade appliances and/or cookware from Pacific Zephyr, $2,000 in gift certificates from participating Cooking With Passion chefs' restaurants and a fine gift, valued at $2,000, from Chong Hing Jewelers.
A stellar line-up of qualified judges include: Roland Passot, Chef and owner of La Folie in San Francisco, Joanne Weir, Chef and television personality, Murat Eskicioglu, General Manager for Catering SMG Moscone Center, and Ronald Mar, Food and Wine Columnist for The Asian Gourmet magazine.
Companies such as Ford Motor Company, 99 Ranch Market, Pacific Zephyr, Amstel Light, CornerStone Home Design, and Lee Kum Kee have already signed on as event sponsors.
Media sponsors include: KPIX, Comcast, The San Francisco Examiner, KQED, Sing Tao Daily, Ming Pao Daily, New Asian Cuisine, and AsianWeek.
Cooking With Passion, Powered By Chefs takes place on Sunday, November 19, 2006 from 3:00pm-6:00pm. Ticket prices are $75 for VIP seating and $20 for general admission. Included in the price of the VIP ticket is admittance to the exclusive "Tasting Reception" following the competition from 6:00pm-7:00pm, where appetizers provided by the Cooking With Passion chefs will be served along with fine wine and beer.
Tickets are available through City Box Office (415) 392-4400, www.cityboxoffice.com and www.tickets.com.
CONTACTS:
Lisa Yokota (lyokota@ktsftv.com)
Michael Sherman (msherman@ktsftv.com)
(415) 468-2626
www.ktsf.com
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