https://jofirestone.substack.com/p/january-week-2-5a8

Caleb: “I am passionate about thinking of dog names. My current dog is named Brochure, and I named him after a word I wanted to say more. People tend to love that there is a dog named Brochure and I even have a short anecdote about how I didn't realize I would be saying "Bro" this much in my life. I got Brochure in my early 20s and I am now in my late 30s, this means Brochure is also old (my man turns 19 in August!). Needless to say, I've felt pressure for naming my next dog more recently and the list is always ballooning. I'm not gonna count but there is some scrolling and a system of asterisks to indicate the names I like more. Also shout-out to Loaf, who has a top-tier dog name themself!”